Eric Baru

Read Time: 15 Seconds 😇 Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.

Read Time: 7.0 Minutes   Today, we’re talking about optimizing your whole site, not just a single  page , for search engines. After  choosing the right SEO keywords  but before writing a ton of content, you have some choices to make. So think through this carefully. Before you begin, you need to know the following: What your site is about What the purpose is How committed you are Once you’ve settled on those three things, then it’s time to get to work. So, let’s begin, shall we? SEO Tips To optimize your whole site for search engines, you’ll need to follow these basic tips: 1. Make the website about one thing. It can be about other stuff, too, but choose  one  primary topic that is most essential to your message. This step is important, so you may want to do a little  keyword   research before choosing a topic. 2. Mention keywords where they matter most. Include your “one thing” in the site title, domain name,...

Read Time: 3.8 Minutes Let's face it, the world of marketing & advertising is swiftly changing, it's notwhat we were used to. The amount of money used for making flyers, paying for adv space is justoutrageous, and the results humiliating; and no longer the best way to growyour business. Today, it's a whole different ballgame. The world is going digital and so should all the businesses.  By having a website and leveraging Social Media platforms like Facebook,Instagram, Twitter and YouTube, you're setting yourself up for the future.   Your customers are on Social Media every day. They eat and drink social media. A simple example is with me. Before the up rise of citizen journalism, I couldn’t skip a 7 PM or 9 PM bulletins. What about today, I just don’t care whether I watch or not; I get everything online. In fact, you get those news while they are BREAKING!!!   This is already a reality; Businesses are growing from grass to grace through the pure art...

   Read Time: 2.30 Minutes   Take a minute, think about the last word you just used..   Was it hurtful or helpful to the person who received it?   Here is a short story of the power of one word. Son: Hello Dad! Hello... Hellooo, can you hear me? Dad: Yes son, I can, what's wrong? Son: Actually there is nothing wrong, I have some good news for you. Dad: Owkie... (Silence) go ahead ... Son: (excited) I wanted to let you know that I got 7 straight A's in my end of semester exam. Dad: Actually son I'm busy right now, I will call you later. See yah! A week passes on; dad never inquired about the good news. His son's worries that his father did not care about him were now ascertained. Two weeks, the son began drinking, when asked. "If the person I care soo much about do not care about me, why should I ?" After three months his father receives a phone call notifying him that his son has been hospitalized in the cou...

Read Time: 2.30 Minutes   If there's one thing I would tell people about social network sites: social media, especially entrepreneurs, it would be patience.  Listen, I've been there, I’ve dealt with entrepreneurs, who are impatient and others- crazily impatient. Look, when I was in school, I had this belief- it’s impossible for someone to hit the tarmac for a year without a formal employment, in fact, I always believed; I was raised hard. Trust me, the reality hits you when you start testing the waters, and the waters were DEEP!  I don’t want to dwell so much on my story, but I’m sure you understand what I mean by deep.  We share ideas based on similar experience, one thing I learnt from that is Patience Pays. Get this right, don’t seat and expect results, DO it! LEARN it! And DO it BETTER. Social made has made more sense to me. Social, unlike SEM and SEO, unlike email marketing, unlike direct mail, unlike most things is a marathon in a spri...

Read Time: 2.0 Minutes   Social media networks can at a time be fickle. The uncertainty of how often you should post/publish content, what to publish, what interest's your audience and what to share on your business page is a common question that a business owner or a digital marketer thinks about whenever the word content comes on their minds. Let's get to it... I’m not a big fun of following a particular pattern for my post especially on Facebook, Twitter, and Instagram because nothing happens exactly from day to day, but there is one thing I like about the 4:3:3 method . It keeps your mind on your job. What is this "4:3:3"? This method means, for every ten posts, use at least four posts that are related to the industry your business operates. This can be information that validates your services/products as a business. Three posts that are fully related to your business; your content. These posts are supposed to be a highway for your content ...