Eric Baru

Read Time: 4.0 Minutes   Some of the largest businesses and corporations in the world, especially those that rely heavily on online internet users, will design their mobile website on a responsive design platform . Responsive design mobile websites cost the very most that you can pay for a mobile site, and they're also some of the most difficult to maintain. Planning and developing this type of site can take up to three months or even six months, and the sites usually require a sophisticated content management system in which each page for the site will have different layout templates? In exchange for the complexity of the site, the unique experience of your users will get out of it, and the fact that these sites will do everything for you, you'll pay an extremely high price to get it from a web host . DIY template-driven mobile CMS This is usually the best option for business owners, especially small businesses those that are very ambitious and want to build a...

Read Time: 7.0 Minutes   Today, we’re talking about optimizing your whole site, not just a single  page , for search engines. After  choosing the right SEO keywords  but before writing a ton of content, you have some choices to make. So think through this carefully. Before you begin, you need to know the following: What your site is about What the purpose is How committed you are Once you’ve settled on those three things, then it’s time to get to work. So, let’s begin, shall we? SEO Tips To optimize your whole site for search engines, you’ll need to follow these basic tips: 1. Make the website about one thing. It can be about other stuff, too, but choose  one  primary topic that is most essential to your message. This step is important, so you may want to do a little  keyword   research before choosing a topic. 2. Mention keywords where they matter most. Include your “one thing” in the site title, domain name,...

Read Time: 2.40 Minutes   What is brand engagement? I'd love to give a one to three description on what social media brand engagement is but I prefer giving you an illustration. In the simplest terms,   brand engagement is a two-way dialogue between brands and people .   The actual interactions differ on different   social media channels. On Facebook Engagements on Facebook include:   Likes, Comments, Shares, Clicks on link   and Clicks to open picture. On Twitter , Engagement consists of actions like: @mentions, Retweets, Likes, @replies, Followers, Tweet impressions, reach, etc. On other social media sites (e.g. Google+, Pinterest, Instagram) include: +1, Shares, Pins/repins, Comments, Favorites and Tags Why should you care about brand engagement?  Raising brand awareness and engagement are primary objectives for B2B companies doing content marketing. Sure, we all want more shares and followers. But B2...