Eric Baru

Would you like to start a Facebook page for your business but aren’t sure where to begin? Are you curious about how to manage a page effectively and securely. In this article, you’ll  discover how to build a Facebook page for your business and how to protect it. What Is a Facebook Page? A Facebook page is attached to your personal profile so Facebook knows who owns the page, but it’s a separate presence you can use to promote your business, brand, or cause. Because pages are designed for business use, they have a number of features not available on profiles including analytics, advertising, and post scheduling. To make sure you set up your page for success, take advantage of all of the features available to you. #1: Setting Up a Facebook Page To set up a Facebook page for business, you’ll need to  log into your Facebook profile and click the Home button  next to your name. Next,  click on the Pages tab in the Explore section  of the left-hand si...

Read Time: 15 Seconds 😇 Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.

Read Time: 2.30 Minutes   If there's one thing I would tell people about social network sites: social media, especially entrepreneurs, it would be patience.  Listen, I've been there, I’ve dealt with entrepreneurs, who are impatient and others- crazily impatient. Look, when I was in school, I had this belief- it’s impossible for someone to hit the tarmac for a year without a formal employment, in fact, I always believed; I was raised hard. Trust me, the reality hits you when you start testing the waters, and the waters were DEEP!  I don’t want to dwell so much on my story, but I’m sure you understand what I mean by deep.  We share ideas based on similar experience, one thing I learnt from that is Patience Pays. Get this right, don’t seat and expect results, DO it! LEARN it! And DO it BETTER. Social made has made more sense to me. Social, unlike SEM and SEO, unlike email marketing, unlike direct mail, unlike most things is a marathon in a spri...

Read Time: 10.0 Minutes   A month ago, I was hired as a content marketing specialist for a Software as a Service (SaaS) company that is providing HR functions through a cloud software designed to help small-medium business for particular HR needs. Before then, I had been working on an e-commerce website, and several online shops as a part-time consultant; don’t judge, it’s my way of staying afloat during this harsh times of Unga economy. Anyway, working for small and medium enterprises have given me a comprehensive view of how it is to work in a startup business; best experience ever. Throughout my job, I have realized our local market-Kenyans have an Issue with trust when it comes to their financial judgments. In cases where there is no trust, take this to the bank , you will always create a lose-lose situation for you customers. Well, how does this happen? Customers give up on tools that can help them with their finances, while businesses squander on customers. ...

Read Time: 2.40 Minutes   What is brand engagement? I'd love to give a one to three description on what social media brand engagement is but I prefer giving you an illustration. In the simplest terms,   brand engagement is a two-way dialogue between brands and people .   The actual interactions differ on different   social media channels. On Facebook Engagements on Facebook include:   Likes, Comments, Shares, Clicks on link   and Clicks to open picture. On Twitter , Engagement consists of actions like: @mentions, Retweets, Likes, @replies, Followers, Tweet impressions, reach, etc. On other social media sites (e.g. Google+, Pinterest, Instagram) include: +1, Shares, Pins/repins, Comments, Favorites and Tags Why should you care about brand engagement?  Raising brand awareness and engagement are primary objectives for B2B companies doing content marketing. Sure, we all want more shares and followers. But B2...