Eric Baru

Read Time: 2.0 Minutes   Social media networks can at a time be fickle. The uncertainty of how often you should post/publish content, what to publish, what interest's your audience and what to share on your business page is a common question that a business owner or a digital marketer thinks about whenever the word content comes on their minds. Let's get to it... I’m not a big fun of following a particular pattern for my post especially on Facebook, Twitter, and Instagram because nothing happens exactly from day to day, but there is one thing I like about the 4:3:3 method . It keeps your mind on your job. What is this "4:3:3"? This method means, for every ten posts, use at least four posts that are related to the industry your business operates. This can be information that validates your services/products as a business. Three posts that are fully related to your business; your content. These posts are supposed to be a highway for your content ...

Read Time: 10.0 Minutes   A month ago, I was hired as a content marketing specialist for a Software as a Service (SaaS) company that is providing HR functions through a cloud software designed to help small-medium business for particular HR needs. Before then, I had been working on an e-commerce website, and several online shops as a part-time consultant; don’t judge, it’s my way of staying afloat during this harsh times of Unga economy. Anyway, working for small and medium enterprises have given me a comprehensive view of how it is to work in a startup business; best experience ever. Throughout my job, I have realized our local market-Kenyans have an Issue with trust when it comes to their financial judgments. In cases where there is no trust, take this to the bank , you will always create a lose-lose situation for you customers. Well, how does this happen? Customers give up on tools that can help them with their finances, while businesses squander on customers. ...