4:3:3 For Social Media Posts.

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Social media networks can at a time be fickle. The uncertainty of how often you should post/publish content, what to publish, what interest's your audience and what to share on your business page is a common question that a business owner or a digital marketer thinks about whenever the word content comes on their minds.

Let's get to it...

I’m not a big fun of following a particular pattern for my post especially on Facebook, Twitter, and Instagram because nothing happens exactly from day to day, but there is one thing I like about the 4:3:3 method. It keeps your mind on your job.

What is this "4:3:3"?

This method means, for every ten posts, use at least four posts that are related to the industry your business operates. This can be information that validates your services/products as a business.

Three posts that are fully related to your business; your content. These posts are supposed to be a highway for your content marketing.

And finally, two posts talking about your company; it can be, your employees, what you are doing to enhance your services/products and one post that relates to your audience; it can be what is trending, a happy weekend wish or giving a personal kudos to your clients.

Final say!

Never leave negative comments unattended. Always seek to resolve and admit mistakes with some form of make up; you don't have to be desperate-be reactive and solve the problem.

If you do that, you not only address the problem but turn a dissatisfied customer into a happy one but you get an external ambassador for your brand.