Eric Baru

Would you like to start a Facebook page for your business but aren’t sure where to begin? Are you curious about how to manage a page effectively and securely. In this article, you’ll  discover how to build a Facebook page for your business and how to protect it. What Is a Facebook Page? A Facebook page is attached to your personal profile so Facebook knows who owns the page, but it’s a separate presence you can use to promote your business, brand, or cause. Because pages are designed for business use, they have a number of features not available on profiles including analytics, advertising, and post scheduling. To make sure you set up your page for success, take advantage of all of the features available to you. #1: Setting Up a Facebook Page To set up a Facebook page for business, you’ll need to  log into your Facebook profile and click the Home button  next to your name. Next,  click on the Pages tab in the Explore section  of the left-hand si...

Read Time: 15 Seconds 😇 Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.

Read Time: 2.0 Minutes   Social media networks can at a time be fickle. The uncertainty of how often you should post/publish content, what to publish, what interest's your audience and what to share on your business page is a common question that a business owner or a digital marketer thinks about whenever the word content comes on their minds. Let's get to it... I’m not a big fun of following a particular pattern for my post especially on Facebook, Twitter, and Instagram because nothing happens exactly from day to day, but there is one thing I like about the 4:3:3 method . It keeps your mind on your job. What is this "4:3:3"? This method means, for every ten posts, use at least four posts that are related to the industry your business operates. This can be information that validates your services/products as a business. Three posts that are fully related to your business; your content. These posts are supposed to be a highway for your content ...

Read Time: 10.0 Minutes   A month ago, I was hired as a content marketing specialist for a Software as a Service (SaaS) company that is providing HR functions through a cloud software designed to help small-medium business for particular HR needs. Before then, I had been working on an e-commerce website, and several online shops as a part-time consultant; don’t judge, it’s my way of staying afloat during this harsh times of Unga economy. Anyway, working for small and medium enterprises have given me a comprehensive view of how it is to work in a startup business; best experience ever. Throughout my job, I have realized our local market-Kenyans have an Issue with trust when it comes to their financial judgments. In cases where there is no trust, take this to the bank , you will always create a lose-lose situation for you customers. Well, how does this happen? Customers give up on tools that can help them with their finances, while businesses squander on customers. ...