Eric Baru

  READ TIME:4 MINUTES. A few weeks ago, we were discussing how online shopping has transformed the shopping experience for most people. Apparently, you might have shopped or thought about it. Anyway, it’s a big deal. So the topic went on until we began analyzing why the occupancy of the new malls in Kenya is experiencing low occupancy rate and the rate by which first online retailers in Kenya such as Jumia Kenya have continually grown their reach. He gave me a simple example that I believe could be what every business has to deal with especially if it’s a growth driven business. He told me how his workmate was all over his laptop looking for computer repair online. It’s simple! Please note that. He was looking for computer repairs online. That how deliberate this has gone, he had a handful of options, but the very first choice was looking for the products online. He never went to a mall or a supermarket or even a computer shop. That’s how physical-only...

Would you like to start a Facebook page for your business but aren’t sure where to begin? Are you curious about how to manage a page effectively and securely. In this article, you’ll  discover how to build a Facebook page for your business and how to protect it. What Is a Facebook Page? A Facebook page is attached to your personal profile so Facebook knows who owns the page, but it’s a separate presence you can use to promote your business, brand, or cause. Because pages are designed for business use, they have a number of features not available on profiles including analytics, advertising, and post scheduling. To make sure you set up your page for success, take advantage of all of the features available to you. #1: Setting Up a Facebook Page To set up a Facebook page for business, you’ll need to  log into your Facebook profile and click the Home button  next to your name. Next,  click on the Pages tab in the Explore section  of the left-hand si...

Read Time: 7.0 Minutes   Today, we’re talking about optimizing your whole site, not just a single  page , for search engines. After  choosing the right SEO keywords  but before writing a ton of content, you have some choices to make. So think through this carefully. Before you begin, you need to know the following: What your site is about What the purpose is How committed you are Once you’ve settled on those three things, then it’s time to get to work. So, let’s begin, shall we? SEO Tips To optimize your whole site for search engines, you’ll need to follow these basic tips: 1. Make the website about one thing. It can be about other stuff, too, but choose  one  primary topic that is most essential to your message. This step is important, so you may want to do a little  keyword   research before choosing a topic. 2. Mention keywords where they matter most. Include your “one thing” in the site title, domain name,...