How To Maximize Audience Engagement On Social Media

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Read Time: 2.40 Minutes 
What is brand engagement?

I'd love to give a one to three description on what social media brand engagement is but I prefer giving you an illustration.
In the simplest terms, brand engagement is a two-way dialogue between brands and people. The actual interactions differ on different social media channels.

On Facebook

Engagements on Facebook include: Likes, Comments, Shares, Clicks on link and Clicks to open picture.

On Twitter,

Engagement consists of actions like: @mentions, Retweets, Likes, @replies, Followers, Tweet impressions, reach, etc.

On other social media sites
(e.g. Google+, Pinterest, Instagram) include: +1, Shares, Pins/repins, Comments, Favorites and Tags

Why should you care about brand engagement? 

Raising brand awareness and engagement are primary objectives for B2B companies doing content marketing.
Sure, we all want more shares and followers. But B2B companies aren’t spending money on content and social media for vanity.
Focusing on vanity metrics as an end goal is pointless. You can’t cash in your Facebook likes and Twitter followers.
In addition to a big following, you want one that’s actually engaged. By measuring brand engagement, you’ll know what’s working and what’s not. Look at what drives people to engage, and leverage those tactics more.

An Engaged Audience

Social media is great to interact and engage with your customers.
Great brands engage in conversations and deliver amazing customer experiences. The best and worst part about social media is that everything’s public for anyone to see.


Happier Customer

A brand’s social interactions are positively related to the brand’s website traffic. Think about it: if your brand’s content isn’t engaging, a post linking to your site can easily go unnoticed.

More Website Traffic

While you’re not on social media to give your sales pitch, it can still bring you new business.
As brand awareness and targeted website traffic increases, more people will be entering your sales funnel. Social media is also home to many word-of-mouth referrals and conversations that lead to sales.

EnB Tip-star: “Repetition makes reputation, and reputation makes customers.”



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