Eric Baru

Read Time: 3.8 Minutes Let's face it, the world of marketing & advertising is swiftly changing, it's notwhat we were used to. The amount of money used for making flyers, paying for adv space is justoutrageous, and the results humiliating; and no longer the best way to growyour business. Today, it's a whole different ballgame. The world is going digital and so should all the businesses.  By having a website and leveraging Social Media platforms like Facebook,Instagram, Twitter and YouTube, you're setting yourself up for the future.   Your customers are on Social Media every day. They eat and drink social media. A simple example is with me. Before the up rise of citizen journalism, I couldn’t skip a 7 PM or 9 PM bulletins. What about today, I just don’t care whether I watch or not; I get everything online. In fact, you get those news while they are BREAKING!!!   This is already a reality; Businesses are growing from grass to grace through the pure art...

   Read Time: 2.30 Minutes   Take a minute, think about the last word you just used..   Was it hurtful or helpful to the person who received it?   Here is a short story of the power of one word. Son: Hello Dad! Hello... Hellooo, can you hear me? Dad: Yes son, I can, what's wrong? Son: Actually there is nothing wrong, I have some good news for you. Dad: Owkie... (Silence) go ahead ... Son: (excited) I wanted to let you know that I got 7 straight A's in my end of semester exam. Dad: Actually son I'm busy right now, I will call you later. See yah! A week passes on; dad never inquired about the good news. His son's worries that his father did not care about him were now ascertained. Two weeks, the son began drinking, when asked. "If the person I care soo much about do not care about me, why should I ?" After three months his father receives a phone call notifying him that his son has been hospitalized in the cou...