Eric Baru

Read Time: 10.0 Minutes   A month ago, I was hired as a content marketing specialist for a Software as a Service (SaaS) company that is providing HR functions through a cloud software designed to help small-medium business for particular HR needs. Before then, I had been working on an e-commerce website, and several online shops as a part-time consultant; don’t judge, it’s my way of staying afloat during this harsh times of Unga economy. Anyway, working for small and medium enterprises have given me a comprehensive view of how it is to work in a startup business; best experience ever. Throughout my job, I have realized our local market-Kenyans have an Issue with trust when it comes to their financial judgments. In cases where there is no trust, take this to the bank , you will always create a lose-lose situation for you customers. Well, how does this happen? Customers give up on tools that can help them with their finances, while businesses squander on customers. ...

Read Time: 2.40 Minutes   What is brand engagement? I'd love to give a one to three description on what social media brand engagement is but I prefer giving you an illustration. In the simplest terms,   brand engagement is a two-way dialogue between brands and people .   The actual interactions differ on different   social media channels. On Facebook Engagements on Facebook include:   Likes, Comments, Shares, Clicks on link   and Clicks to open picture. On Twitter , Engagement consists of actions like: @mentions, Retweets, Likes, @replies, Followers, Tweet impressions, reach, etc. On other social media sites (e.g. Google+, Pinterest, Instagram) include: +1, Shares, Pins/repins, Comments, Favorites and Tags Why should you care about brand engagement?  Raising brand awareness and engagement are primary objectives for B2B companies doing content marketing. Sure, we all want more shares and followers. But B2...